We believe consumers can experience a luxurious lifestyle that is also fulfilling when their consumption is not a mere superficial expression of wealth but instead an expression of higher consciousness.
Our customer is mindful— making purchases that are meaningful and sustainable. They want a higher return on investment: high quality products that are not over-priced merely for their branding. They care about where the materials came from, how the item was produced, the impact the production had on the environment, the working conditions of the manufacturer’s and supplier’s employees, etc.
Our target audience doesn't settle, they are smart shoppers who care and who don't bend their values.
Let’s make luxury consumption synonymous with mindfulness— let’s make it an educated, socially and environmentally conscientious decision.